The biggest IPO in history — last month
You are an analyst the morning after the IPO. The S-1 is on your desk; the tape says $153.
We build the valuation from the filing, segment by segment, and test your answer.
One filing, three businesses
Three businesses, three risk profiles, three discount rates. We value each, then add them up.
Starlink is most of the revenue — and almost all of the profit
How to value it
Three businesses, three discount rates
| Segment | β | ESG nudge | WACC | why |
|---|---|---|---|---|
| Connectivity | 1.00 | −20 bp | 8.98% | stable subs; digital-access (S) discount |
| Space | 1.30 | +30 bp | 10.99% | lumpy; launch emissions, debris (E) |
| AI | 1.55 | +20 bp | 12.18% | speculative; governance (G) premium |
The theory's two channels, in one table: Starlink's −20 bp is a taste discount (Pástor–Stambaugh–Taylor, JFE 2021); Space's +30 bp and AI's +20 bp are risk premia — carbon/externality (à la Bolton–Kacperczyk, JFE 2021) and governance. Small by design — hold that thought.
Valuing the parts
Starlink — the cash engine carries the firm
Subscribers grow into the tens of millions; ARPU keeps falling ($99 → $66 → …); margins expand toward a utility-like 70%. Discount at 8.98%, terminal growth 3%.
Space — a near-break-even franchise, plus an option
The world's dominant launch provider — but most launches are internal (Starlink), at cost, so reported margins are thin. The upside isn't in today's Falcon.
AI — tiny today, enormous if it works
$3.2bn revenue, losing $6.4bn at the operating line, $12.7bn of capex, against an issuer-claimed $26.5 trillion TAM. So we don't pretend to a point estimate — we run three scenarios.
| Scenario | what you believe | AI EV |
|---|---|---|
| Bear | never earns its capital; burn continues | −$24bn |
| Base | scales to solid profit by ~2031 | −$2bn |
| Bull | captures real TAM share | +$83bn |
Even the Bull 10-year DCF is under $100bn. Hold that against the $26.5tn TAM story.
Adding it up
| Connectivity / Starlink | $408bn |
| Space (base launch) | $8bn |
| Starship real option | $80bn |
| AI / xAI | −$2bn |
| Σ Enterprise value | $494bn |
| + cash & IPO proceeds − debt | +$61bn |
| Equity value ÷ 13.08bn shares | $555bn |
| Value per share | $42 |
| Market price | $153 |
The football field
What must you believe?
A narrative stock is priced on the option, not the cash flows.
Where ESG actually bites
So is ESG irrelevant? No — and it's the morning's two inputs in one stock. ESG entered through the discount rate — the taste and risk channels of the theory — but for a narrative stock a basis-point repricing is second-order. The moonshot lives in the other input, the cash-flow scenarios: the market's Mars / AI beliefs, not its discount rate, carry the ~$110 gap. ESG bites here too — debris rules, Starshield geopolitics — and, above all, in governance.
Know where each force lives: ESG in the discount rate (cents), the moonshot in the cash flows (everything).
The governance overlay
| Class | shares | votes/share | voting power |
|---|---|---|---|
| A (public) | 7.38bn | 1 | 11.5% |
| B (Musk & insiders) | 5.70bn | 10 | 88.5% |
| Elon Musk — total voting power | 82.4% |
Musk is CEO, CTO and Chairman, with ≈46% of the economics but 82.4% of the vote.
The pay award: vest on Mars
≈ 1.30bn shares (~9% dilution) — but only in states of the world where SpaceX is worth multiple trillions. The dilution is contingent on the very upside that triggers it.
The G in ESG is not a checklist here — it is whether you trust the one person who controls the moonshot.
What SpaceX teaches about valuation
Bring your number. We rebuild the model live and see whose assumptions survive.